Our Team
Meet the Group
Bruce Weber
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Bruce Weber is the Founder and President/CEO of Weber Group, an independent consulting firm dedicated to helping social-sector organizations unlock their full potential and achieve long-term sustainability through transformational strategies and execution. With more than 30 years of experience, Bruce partners with nonprofit organizations at every stage—startup, growth, and maturity—to strengthen their capacity and advance their mission.
Bruce specializes in strategic planning and visioning, leadership development, and board governance, including recruitment and onboarding. His work is grounded in mission fulfillment and organizational excellence. As a BoardSource Certified Consultant, Bruce brings cutting-edge tools and proven methodologies to help organizations build high-performing boards and create sustainable impact. His clients span diverse sectors, including Arts and Culture, Human Services, Education, Community-Based initiatives, and Environmental organizations. Recently, Bruce expanded Weber Group’s offerings by partnering with Jon Gordon Companies, adding a portfolio of leadership products to support organizational growth.
Prior to founding Weber Group, Bruce held leadership roles at Microsoft in Washington, D.C., and Redmond, WA, and at Hewlett-Packard, where he led teams in sales and partner management. He earned a Bachelor of Science in Business and Management from the University of Maryland, College Park, and holds certifications as a BoardSource Governance Trainer and graduate of the Nonprofit Lifecycles Institute. Bruce has also trained with National Arts Strategies and participated in the Virginia G. Piper Charitable Trust ATLAS Initiative, guiding organizations through comprehensive assessments.
Bruce’s commitment to the nonprofit sector extends beyond consulting. He serves on the Arizona Opera Board and previously served as Vice Chair and Governance Chair for Big Brothers Big Sisters of Central Arizona, as well as 14 years on the Desert Botanical Garden Board, contributing to executive, governance, marketing, fundraising, and strategic planning committees. He is a graduate of Valley Leadership Institute Class 38.
Outside of his professional work, Bruce enjoys cycling, hiking, theater, playing guitar, and exploring the outdoors.
Charlie Smith
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Charlie brings decades of experience in the financial services industry including an extensive background working within organizations to develop high performance teams. Charlie’s focus is working with nonprofit CEOs, Executive Directors and Board Chairs to build smarter boards focused on strategy and execution. He is a BoardSource Certified Consultant, a certified 6 Sigma Black Belt and a Master Black Belt.
Prior to joining The Weber Group, Charlie was the Managing Partner for Line of Sight Consulting specializing in strategic planning, change management and process improvement. Charlie spent 20 years at Caterpillar’s Financial Services division serving in a variety of executive leadership roles in the US, Europe and Asia. As Managing Director of Caterpillar’s financing arm for power systems in Asia, Charlie worked extensively to expand Cat’s finance footprint across Australia, China and SE Asia. He had P&L responsibility while leading and developing a team that grew the business from greenfield to a half-billion dollar operating unit. He brings extensive strategic planning, board governance, leadership development, change management, 6 Sigma process improvement methodologies and large-group facilitation to the Weber Group.
Charlie has a passion for serving on and working with nonprofit boards. He has developed the SMART Board model to help nonprofit boards define and execute strategy and strengthen generative thinking. He uses a 6 Sigma approach to board governance and strategy execution. Charlie has held positions with Caterpillar, JI Case, and American Bankers Insurance Group.
Charlie is active in the Scottsdale community and sits on several boards including the Scottsdale Chamber of Commerce, Junior Achievement of Arizona and Arizona Helping Hands where he chairs the board governance committee. He is the Chair of the Scottsdale Chamber AM Connect Committee.
He previously served on the JA Singapore and JA Asia Pacific Board of Directors. He is also a founding member of the Women’s Initiative in Singapore (WINS), an organization created to support women in business, and was the sponsor for the creation of the Asia Synergy Network, a connection and networking group in Singapore. He is a singer, songwriter, arranger and producer of a variety of music genres at his home recording studio.
Charlie earned a B.A. in Business Administration from Bellarmine College in Louisville, Kentucky as well as an MBA: Finance from Manchester Business School in Manchester, England. He attended the mini-MBA program on Strategic Planning from University of Bratislava and has served as a Malcolm Baldrige National Quality Award and Tennessee Quality Award examiner. He has received the BoardSource Certifications for Nonprofit Board Consulting and Nonprofit Board Chair Leadership.
Kathy Weber
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Kathy brings 20 years of experience as a Graphic Designer working with organizations to develop visual communications. Kathy has delivered a portfolio of materials including presentation briefings, brochures, collateral, posters, newsletters, annual reports, infographics, organizational identity elements and dashboards.
Prior to joining the Weber Group, Kathy held numerous design positions within the U.S. Government (NOAA, Navy Department), and Life Technologies, Inc. She also managed an independent graphic design firm, Weber Design in Washington, D.C.
Kathy graduated cum laude from American University in Washington, D.C. earning a B.A. in Graphic Design. She is a member of the American Institute of Graphic Design, Phoenix. She is passionate about music and is currently studying Jazz piano, is an advocate for fitness and nutrition, and spends leisure time working on fine art projects.
Rachael Weber
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Rachael Weber is the brand strategist at the Weber Group, specializing in building your business’ brand.
Rachael, an Arizona native, studied Broadcast Journalism, Film Production, and Marketing at Chapman University, where she discovered her passion for storytelling and honed her skills in videography, brand development, and marketing strategy. With experience in both agency and corporate settings, Rachael has led company-wide rebrands, crafted impactful brand strategies, and developed memorable sales content.
Beginning her career in the agency world, she worked across industries in video production, ad strategy, design, and content creation, building a versatile skill set and creative approach to brand storytelling. She has successfully brought this expertise to the supply chain and material handling sectors, modernizing brand identities through dynamic videography, engaging campaigns, and content that sets brands apart in competitive markets.
Outside of work, Rachael teaches a weekly workout class and produces her own podcast, where her passion for storytelling continues to shine. Fun fact: she was her high school’s morning news anchor for three years and once worked for a Kardashian.
Petra Krebbs
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Petra is our Strengths Strategist & Training Consultant.
Her mission and passion is to ignite the power of people and teams!
Petra assists in helping our clients discover their unique strengths and develop a growth mindset to help them achieve their full potential to live engaged, equipped and elevated lives.
Alisa Chatinsky
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Alisa Chatinsky brings over three decades of expertise, passion, and proven success to the nonprofit sector. Since the early ’90s, Alisa has worked closely with social impact organizations, helping them grow and thrive. Over the last decade, she has provided strategic guidance to dozens of nonprofits across Arizona and Washington, driving meaningful change.
Alisa combines sharp business acumen with a deep love for community-building, empowering nonprofits to identify their strengths, address challenges, and achieve their goals. As a recognized change agent, she specializes in interim leadership, organizational strategy, and sustainable growth planning.
Sam Alpert
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Sam has spent his 20-year career as a fundraiser, writer and marketing executive. His purpose in life, and his drive, come from helping others and making an impact on the world.
As the Chief Development Officer and lead fundraiser for Junior Achievement of Arizona for 10 years, Sam guided the organization to its most successful fundraising in history, fueling its impact on more than 170,000 K-12 students annually. During his tenure, Sam re-designed the fundraising team, and together, they nearly tripled annual giving and raised more than $40 million to support programming, launch new initiatives, drive innovation, and expand reach. He played a key role in transforming the organization into a cutting-edge leader in career and financial literacy education for children, making it one of the top-performing Junior Achievement chapters out of 102 offices in the United States.
Previously, Sam co-founded and managed an advertising and public relations agency whose clients included Make-A-Wish, Habitat for Humanity, Dunkin’ Donuts, Cox Communications and NPR. His agency was responsible for creating messaging, developing marketing strategy, and shaping the public perception for executives and companies in all industries. Sam’s agency was the #1-ranked boutique PR firm in Arizona for three years.
Sam has an MBA and BA in journalism from Arizona State University and has completed executive education at UC Berkeley and Stanford. He was a 2021 Virginia G. Piper Charitable Trust Fellow and was honored as a “40 Under 40” by the Business Journal. He has also served as chairperson and board member for education, social services and healthcare nonprofits. But, most of all, Sam is a proud husband and father to two beautiful daughters (who challenge him every day of his life).
Our Clients
Organizations we've transformed
